F-ONE Ukraine — Official Distributor of Leading Watersports Innovations
Client
F-ONE, Ukraine
Project timeline
2024 – 2025
F-ONE Ukraine is the official distributor of F-ONE, the world-renowned French brand specializing in kiteboarding, foiling, wingfoiling, and SUP equipment. Founded by Raphaël Salles in 1989, F-ONE has led innovation in water sports for over three decades, combining passion, family values, and cutting-edge technology. Today, F-ONE Ukraine empowers athletes, adventurers, and water sports enthusiasts by bringing the latest F-ONE gear and innovations directly to the Ukrainian market.
The challenge
The Ukrainian distributor operated on an outdated Magento 1 platform, which limited performance, flexibility, and scalability. The main objectives were:
Seamlessly migrate from Magento 1 to a modern, secure, and scalable eCommerce platform
Localize and present the F-ONE global brand identity professionally for the Ukrainian market
Improve catalog management for a wide range of products (kites, foils, boards, accessories)
Educate the market about emerging disciplines like wingfoiling and foiling
Enhance the user experience across all devices, particularly mobile
The solution
We led a full migration from Magento 1 to Magento 2, delivering a revamped, performance-optimized, and brand-aligned eCommerce experience. Key focus areas included:
Safe migration of product, customer, and order data from Magento 1
Building a clean, premium UX/UI aligned with F-ONE’s international standards
Structuring the product catalog for intuitive browsing across different disciplines
Creating educational sections to boost awareness of new water sports trends
Implementing CRM integrations for customer communication and loyalty initiatives
Localizing SEO to strengthen F-ONE’s digital footprint in Ukraine
Key Deliverables
Full Magento 1 → Magento 2 migration and upgrade
Complete UX/UI redesign for better product discovery and storytelling
Advanced product filtering and search capabilities
Mobile-optimized design and performance enhancements
CRM and email marketing integration
SEO localization for Ukrainian and regional watersports searches
Results
Seamless migration from Magento 1 with no loss of data or SEO impact
Strengthened premium brand perception in the Ukrainian market
Improved browsing experience for both seasoned athletes and newcomers
Increased awareness of new water sports disciplines like wingfoiling and foiling
A robust, scalable digital platform ready to support future expansion and community building
Technologies & Tools
Magento 2 Open Source
Figma UX/UI design
CRM and marketing automation integration
Advanced SEO and performance optimization
Mobile-first architecture
