Migration
Migration
Migration
eСommerce
eСommerce
eСommerce
Filterway — Elevating Water, Air, and Oil Filtration for a Cleaner Future
Year
2022
Client
Filterway
Timeframe
3 years
Filterway is a well-established company specializing in water, oil, and air purification solutions, as well as equipment for pools, spas, and related appliances. With years of expertise and a strong team of specialists, Filterway helps customers easily find high-quality filter products at reasonable prices that align with market standards. Their mission is clear: to deliver the highest quality service and products in the filtration industry, ensuring customers’ needs are fully met with state-of-the-art solutions.
Filterway is a well-established company specializing in water, oil, and air purification solutions, as well as equipment for pools, spas, and related appliances. With years of expertise and a strong team of specialists, Filterway helps customers easily find high-quality filter products at reasonable prices that align with market standards. Their mission is clear: to deliver the highest quality service and products in the filtration industry, ensuring customers’ needs are fully met with state-of-the-art solutions.
Filterway is a well-established company specializing in water, oil, and air purification solutions, as well as equipment for pools, spas, and related appliances. With years of expertise and a strong team of specialists, Filterway helps customers easily find high-quality filter products at reasonable prices that align with market standards. Their mission is clear: to deliver the highest quality service and products in the filtration industry, ensuring customers’ needs are fully met with state-of-the-art solutions.
The challenge
Despite Filterway’s strong product offering and reputation, their existing digital platform didn’t fully reflect the brand’s expertise, modern capabilities, and customer-first approach. The website lacked intuitive navigation, clear product categorization, and compelling messaging to communicate their value in a competitive market.
Despite Filterway’s strong product offering and reputation, their existing digital platform didn’t fully reflect the brand’s expertise, modern capabilities, and customer-first approach. The website lacked intuitive navigation, clear product categorization, and compelling messaging to communicate their value in a competitive market.
Despite Filterway’s strong product offering and reputation, their existing digital platform didn’t fully reflect the brand’s expertise, modern capabilities, and customer-first approach. The website lacked intuitive navigation, clear product categorization, and compelling messaging to communicate their value in a competitive market.
The solution
We developed a clean, efficient, and conversion-focused eCommerce platform that positioned Filterway as a reliable leader in the filtration industry. Key focus areas included:
Simplifying the product discovery process
Structuring categories for water, air, and oil filtration clearly
Highlighting Filterway’s mission and expertise through focused messaging
Ensuring a fast, secure, and mobile-optimized buying experience
Building a scalable system ready for future growth and new product lines
We developed a clean, efficient, and conversion-focused eCommerce platform that positioned Filterway as a reliable leader in the filtration industry. Key focus areas included:
Simplifying the product discovery process
Structuring categories for water, air, and oil filtration clearly
Highlighting Filterway’s mission and expertise through focused messaging
Ensuring a fast, secure, and mobile-optimized buying experience
Building a scalable system ready for future growth and new product lines
We developed a clean, efficient, and conversion-focused eCommerce platform that positioned Filterway as a reliable leader in the filtration industry. Key focus areas included:
Simplifying the product discovery process
Structuring categories for water, air, and oil filtration clearly
Highlighting Filterway’s mission and expertise through focused messaging
Ensuring a fast, secure, and mobile-optimized buying experience
Building a scalable system ready for future growth and new product lines
Key Deliverables
Full website redesign and Magento 2 eCommerce development
Enhanced product search and filter functionality
Updated branding and value proposition messaging
Mobile-first optimization for better shopping experience
Integration of secure payment and CRM systems
SEO optimization to boost organic visibility
Full website redesign and Magento 2 eCommerce development
Enhanced product search and filter functionality
Updated branding and value proposition messaging
Mobile-first optimization for better shopping experience
Integration of secure payment and CRM systems
SEO optimization to boost organic visibility
Full website redesign and Magento 2 eCommerce development
Enhanced product search and filter functionality
Updated branding and value proposition messaging
Mobile-first optimization for better shopping experience
Integration of secure payment and CRM systems
SEO optimization to boost organic visibility
Results
Improved user journey and faster product discovery
Stronger brand perception as a trusted filtration solutions provider
Increased customer engagement and checkout conversion rates
Foundation built for future expansion into new markets and categories
Improved user journey and faster product discovery
Stronger brand perception as a trusted filtration solutions provider
Increased customer engagement and checkout conversion rates
Foundation built for future expansion into new markets and categories
Improved user journey and faster product discovery
Stronger brand perception as a trusted filtration solutions provider
Increased customer engagement and checkout conversion rates
Foundation built for future expansion into new markets and categories
Technologies & Tools
Magento 2 Open Source
SEO Improvements
ElasticSearch for advanced product search
Figma for UX/UI prototyping
Marketing automation and CRM integrations
Magento 2 Open Source
SEO Improvements
ElasticSearch for advanced product search
Figma for UX/UI prototyping
Marketing automation and CRM integrations
Magento 2 Open Source
SEO Improvements
ElasticSearch for advanced product search
Figma for UX/UI prototyping
Marketing automation and CRM integrations
