Migration
Migration
Migration
Migration
Migration
Migration
Migration
Migration
Migration
OilOnline — Streamlining Lubricant Supply with Efficiency, Expertise, and Trust
Year
2022
Client
OilOnline, Netherlands
Timeframe
3 years
OilOnline is an independent, expert-driven platform providing over 5,500 high-quality lubricants and greases to clients across 78 countries. Built on deep technical knowledge and driven by a passion for innovation, OilOnline offers products from all major global brands — helping customers streamline supplier relationships, reduce costs, and receive rapid, VAT-free deliveries throughout the EU. Founded by Jos Nieuwenhuis, a former Shell Lubricants executive turned entrepreneur, OilOnline stands for efficiency, transparency, and outstanding customer service. Their goal is simple: make shopping for lubricants easy, affordable, and reliable — backed by true industry expertise.
OilOnline is an independent, expert-driven platform providing over 5,500 high-quality lubricants and greases to clients across 78 countries. Built on deep technical knowledge and driven by a passion for innovation, OilOnline offers products from all major global brands — helping customers streamline supplier relationships, reduce costs, and receive rapid, VAT-free deliveries throughout the EU. Founded by Jos Nieuwenhuis, a former Shell Lubricants executive turned entrepreneur, OilOnline stands for efficiency, transparency, and outstanding customer service. Their goal is simple: make shopping for lubricants easy, affordable, and reliable — backed by true industry expertise.
OilOnline is an independent, expert-driven platform providing over 5,500 high-quality lubricants and greases to clients across 78 countries. Built on deep technical knowledge and driven by a passion for innovation, OilOnline offers products from all major global brands — helping customers streamline supplier relationships, reduce costs, and receive rapid, VAT-free deliveries throughout the EU. Founded by Jos Nieuwenhuis, a former Shell Lubricants executive turned entrepreneur, OilOnline stands for efficiency, transparency, and outstanding customer service. Their goal is simple: make shopping for lubricants easy, affordable, and reliable — backed by true industry expertise.
The challenge
OilOnline operated on an aging Magento 1 platform that no longer met modern performance, security, and usability standards. The goals were:
Seamlessly migrate from Magento 1 to Magento 2 with full data preservation
Improve site performance, navigation, and user experience
Simplify the order process and highlight cost-saving opportunities
Build a scalable foundation for future international growth and automation
OilOnline operated on an aging Magento 1 platform that no longer met modern performance, security, and usability standards. The goals were:
Seamlessly migrate from Magento 1 to Magento 2 with full data preservation
Improve site performance, navigation, and user experience
Simplify the order process and highlight cost-saving opportunities
Build a scalable foundation for future international growth and automation
OilOnline operated on an aging Magento 1 platform that no longer met modern performance, security, and usability standards. The goals were:
Seamlessly migrate from Magento 1 to Magento 2 with full data preservation
Improve site performance, navigation, and user experience
Simplify the order process and highlight cost-saving opportunities
Build a scalable foundation for future international growth and automation
The solution
We led a full Magento 1 to Magento 2 migration while redesigning and modernizing the entire OilOnline platform. Key areas of focus:
Data migration (products, categories, customers, orders, content) with zero loss
Fresh UX/UI redesign focused on search speed and easy checkout
Advanced filtering and catalog structuring for 5,500+ lubricants
Bulk pricing visibility and VAT-free delivery integration
Streamlined portal for easy access to orders, invoices, and reordering
Automation of backend workflows to support logistics and customer management
By balancing technical precision with user-centered design, we empowered OilOnline to deliver an even faster, more transparent, and efficient customer experience.
We led a full Magento 1 to Magento 2 migration while redesigning and modernizing the entire OilOnline platform. Key areas of focus:
Data migration (products, categories, customers, orders, content) with zero loss
Fresh UX/UI redesign focused on search speed and easy checkout
Advanced filtering and catalog structuring for 5,500+ lubricants
Bulk pricing visibility and VAT-free delivery integration
Streamlined portal for easy access to orders, invoices, and reordering
Automation of backend workflows to support logistics and customer management
By balancing technical precision with user-centered design, we empowered OilOnline to deliver an even faster, more transparent, and efficient customer experience.
We led a full Magento 1 to Magento 2 migration while redesigning and modernizing the entire OilOnline platform. Key areas of focus:
Data migration (products, categories, customers, orders, content) with zero loss
Fresh UX/UI redesign focused on search speed and easy checkout
Advanced filtering and catalog structuring for 5,500+ lubricants
Bulk pricing visibility and VAT-free delivery integration
Streamlined portal for easy access to orders, invoices, and reordering
Automation of backend workflows to support logistics and customer management
By balancing technical precision with user-centered design, we empowered OilOnline to deliver an even faster, more transparent, and efficient customer experience.
Key Deliverables
Full migration from Magento 1 to Magento 2 Open Source
UX/UI redesign to improve usability and mobile performance
ElasticSearch integration for high-speed product search
Customer portal with smart order history and quick re-order features
CRM, ERP, and logistics system integrations
Complete SEO re-optimization post-migration
Marketing automation for re-engagement and loyalty building
Full migration from Magento 1 to Magento 2 Open Source
UX/UI redesign to improve usability and mobile performance
ElasticSearch integration for high-speed product search
Customer portal with smart order history and quick re-order features
CRM, ERP, and logistics system integrations
Complete SEO re-optimization post-migration
Marketing automation for re-engagement and loyalty building
Full migration from Magento 1 to Magento 2 Open Source
UX/UI redesign to improve usability and mobile performance
ElasticSearch integration for high-speed product search
Customer portal with smart order history and quick re-order features
CRM, ERP, and logistics system integrations
Complete SEO re-optimization post-migration
Marketing automation for re-engagement and loyalty building
Results
Seamless Magento 2 migration with no downtime or data loss
Improved website speed, navigation, and mobile experience
Higher customer satisfaction through easier ordering and account management
Boosted international growth through VAT-free EU delivery and improved operational efficiency
A scalable foundation ready to support OilOnline's continued global expansion
Seamless Magento 2 migration with no downtime or data loss
Improved website speed, navigation, and mobile experience
Higher customer satisfaction through easier ordering and account management
Boosted international growth through VAT-free EU delivery and improved operational efficiency
A scalable foundation ready to support OilOnline's continued global expansion
Seamless Magento 2 migration with no downtime or data loss
Improved website speed, navigation, and mobile experience
Higher customer satisfaction through easier ordering and account management
Boosted international growth through VAT-free EU delivery and improved operational efficiency
A scalable foundation ready to support OilOnline's continued global expansion
Technologies & Tools
Magento 2 Open Source
ElasticSearch for product search functionality
CRM and ERP system integrations
Cloud hosting optimization
SEO migration strategy and implementation
Magento 2 Open Source
ElasticSearch for product search functionality
CRM and ERP system integrations
Cloud hosting optimization
SEO migration strategy and implementation
Magento 2 Open Source
ElasticSearch for product search functionality
CRM and ERP system integrations
Cloud hosting optimization
SEO migration strategy and implementation
