Revicare — Enhancing Resident Care Through Trusted Medical Solutions

We led the full project end-to-end across four phases. CareRx and Revicare provided brand direction, partner relationships, and operational requirements; our team executed the entire technical build.

Phase 1 — Discovery, Brand Foundation & Architecture (2024, early)

A greenfield healthcare platform serving two audiences across 7+ product verticals doesn't architect itself. Phase 1 produced the decisions the rest of the project would depend on.

Key resolutions:

• Single Magento installation, dual customer model — one storefront, with B2C and B2B handled through customer groups and conditional logic rather than separate stores

• Catalog architecture across 7+ medical verticals — incontinence, skin & wound care, compression therapy, urology, ostomy, PPE & medical supplies, nutritional supplements, with category trees designed around how Canadian healthcare buyers actually search

• Brand partnership architecture — dedicated landing pages for premium partner brands (Jobst, Prevail, Tena) with brand-specific product navigation and indexable content

• Subscription model for consumables — most of Revicare's catalog is recurring-purchase by nature. The platform was designed from Phase 1 to support subscription-based ordering as a core feature, not an add-on

• B2B procurement model — facility-level accounts with administrative roles, bulk ordering, and recurring procurement support

• Compliance posture — Canadian healthcare data handling expectations, secure customer information storage, accessibility (a hard requirement for a platform serving seniors)

Phase 2 — Magento 2.4.7 Build & Custom Frontend (2024, mid)

The platform was deployed to dedicated hosting infrastructure — chosen for performance under sustained healthcare-buyer load and the compliance posture a CareRx subsidiary requires.

Core technical decisions:

• Magento 2.4.7 — current stable release at the time, full PHP 8.x compatibility, supported through Adobe's lifecycle

• Fully custom frontend — not a Luma reskin, not a third-party theme. The Revicare visual identity required a frontend built around the brand from the component level up: typography, color, navigation, product card design, accessibility patterns for older-adult users

• PHP 8.x, MariaDB, Redis, Varnish standard production stack on dedicated hardware

• WCAG-aware design patterns — color contrast, keyboard navigation, screen reader compatibility built into the frontend from the start, given the senior-skewed user base

Frontend pages were designed around the actual Revicare buyer journeys:

• Category pages explaining medical conditions alongside product grids (incontinence, wound care — these aren't impulse purchases, they're solutions to specific problems)

• Product pages with clear specifications, brand provenance, and use guidance

• Brand partner pages serving as indexable landing pages for "Jobst compression Canada", "Tena Canada", "Prevail Canada" search traffic

• B2C and B2B journey designed in parallel — same products, different pricing/ordering interfaces by customer group

Phase 3 — Custom B2B Module, Subscription Module & Moneris Integration (2024, late)

This was the phase that turned a "Magento 2 store with medical products" into "the Revicare platform."

Custom B2B module. Built specifically for Revicare's facility-procurement audience:

• Facility-level accounts with administrative user roles (procurement manager, caregiver, billing contact)

• Bulk ordering interfaces designed for the way care facilities actually order (quarterly resupplies, recurring orders by resident count)

• B2B-specific pricing rules and customer group logic

• Invoice-based billing workflow alongside immediate payment options

• Recurring procurement support — facilities can reorder previous batches without rebuilding cart from scratch

Subscription module. Most of Revicare's catalog (incontinence, compression, ostomy, nutrition) is consumable — buyers reorder on schedule, regardless of whether they're individuals or facilities:

• Customer-set delivery cadence per product (monthly, every 6 weeks, quarterly)

• Automatic payment processing on schedule via Moneris

• Subscription management portal for customers to pause, skip, or adjust orders

• Operational visibility for the Revicare team into subscription health, churn signals, and upcoming renewal volume

Moneris payment integration. Moneris is the dominant Canadian payment processor — used by the majority of Canadian retailers and effectively required for healthcare eCommerce in Canada. We built a clean integration covering:

• Card payments for one-off purchases

• Recurring billing for subscriptions

• Tokenization for stored payment methods (PCI-compliant)

• Refund and partial-refund workflows for healthcare returns

SEO setup:

• Schema.org Product markup with medical-product-appropriate attributes

• Brand partner page structure indexable for partner-brand search traffic

• Canadian-market SEO targeting (medical supply terms, condition-specific keywords)

• Free delivery and discrete packaging messaging — critical trust signals for healthcare buyers, surfaced clearly across the site

Phase 4 — Launch, Optimization & Project Delivery (2025)

Launch shipped the new Revicare platform as the digital expression of the rebrand. Post-launch optimization continued through 2025 — refinement of subscription flows, B2B onboarding tuning, content additions for SEO, and the targeted work a new healthcare platform needs in its first months of real-world traffic.

The project was delivered to Revicare and the CareRx team. We don't currently operate as ongoing support for the platform — it's a delivered build, in production, serving Canadian healthcare buyers daily.