Rybackyi Rai — Building a Digital Home for Fishing and Outdoor Enthusiasts

Year

2019

Client

Rybray, Ukraine

Timeframe

6 years

Rybray opened its first store in Odesa on June 28, 2003, and quickly became the leading fishing and outdoor store in the region. With a spacious retail floor of over 300 m² and an extensive range of amateur and professional gear, it has been the go-to destination for anglers and outdoor enthusiasts for more than two decades. The store is staffed by passionate fishermen, including multiple regional and national champions, who are always ready to assist customers with expert advice and first-hand experience.

The challenge

Rybray needed to modernize its online presence to match the scale and energy of its physical stores. Their goals were to:

Make it easier for customers to discover and purchase products online
Showcase their expertise, community involvement, and high-quality service
Build a seamless experience between offline and online shopping
Support their mission of promoting sport fishing and outdoor activities across Ukraine

The solution

We created a modern, user-friendly eCommerce platform that reflected Rybray heritage, expertise, and vibrant community spirit. Key focuses included:

Clear product categorization for fishing, camping, and outdoor gear
Enhanced mobile experience for customers on the go
Highlighting key values: expert staff, fast support, wide assortment
Integrating video content, detailed product descriptions, and live consultations
Promoting their community initiatives like the Fishing Paradise Cup

The new platform now connects anglers and outdoor enthusiasts across Ukraine, offering them a trusted, easy-to-use shopping experience backed by real experts.